2025 Rocket Rebrand
Cadillac Wall Billboard
Client: Rocket
Role: Graphic Designer
Tools: Adobe Illustrator
Project Type: Print Out-of-Home
To support the launch of Rocket Mortgage’s 2025 rebrand during Super Bowl LIX, I designed two out-of-home billboards placed on the iconic Cadillac wall in Detroit. This project was created in partnership with marketing agency Miramar and was timed to coincide with Rocket’s national commercial debut during the big game.
The first was a teaser, timed ahead of Rocket’s Super Bowl LIX commercial, with the line: "Detroit put America in cars, now we're putting America in homes." Once the commercial aired during Super Bowl LIX, the teaser was replaced with the second billboard, unveiling Rocket’s new brand tagline: "Own the Dream." The updated design reflected the fresh brand identity and mission, signaling a powerful evolution for Rocket Mortgage on a national stage.
2025 Rocket Rebrand OOH Signage
Client: Rocket Mortgage
Role: Graphic Designer
Tools: Adobe InDesign, Figma
Project Type: Print/Digital Out-of-Home
Following the launch of Rocket Mortgage’s new brand and tagline, "Own the Dream," I helped roll out the rebrand across the country through over 100 out-of-home print and digital billboards.
Using real Rocket client imagery provided by agency partner Miramar, I designed billboards that reflected the new brand look and feel—ensuring consistency and impact in every market. This national extension brought the refreshed Rocket identity to life in a bold, human-centered way.