2024 Rocket Mortgage Classic Cadillac Wall Billboard
Client: Rocket Mortgage
Role: Graphic Designer
Tools: Adobe Illustrator, Adobe Photoshop
Project Type: Print Out-of-Home
This Rocket Mortgage Classic billboard is prominently located in the heart of Campus Martius in downtown Detroit. It features an image of last year’s Rocket Mortgage Classic champion, Rickie Fowler, captured at the moment of his victory. The billboard also includes a QR code directing viewers to the tournament’s ticket sales page. Positioned in a high-traffic area, this billboard garners nearly 80,000 impressions each week. Ticket sales exceeded all expectations in 2024.
2024 Rocket Mortgage Classic Event & OOH Signage
Client: Rocket Mortgage
Role: Graphic Designer
Tools: Adobe Illustrator, Adobe Photoshop
Project Type: Print Out-of-Home
The out-of-home Rocket Mortgage Classic campaign is seen throughout the city, from impactful billboards in downtown Detroit to on-site signage at the Detroit Golf Club. I also created signage that highlights Rocket Mortgage’s “Changing the Course” initiative—investing millions in local charitable organizations.
2024 Rocket Mortgage Classic Landing Page
Client: Rocket Mortgage
Role: UX Designer
Tools: Figma, Adobe Photoshop
Project Type: Web Landing Page
For the Rocket Mortgage Classic 2024, I designed a clean and streamlined landing page using Figma. The goal was to simplify the user experience compared to the previous, more cluttered version. By minimizing unnecessary links and focusing on a clear call-to-action, the landing page effectively guides users to sign up for the RMC. The page is also integrated with a QR code from the Cadillac wall billboard, ensuring a seamless transition from physical to digital engagement.